I used to think that list building was about building a mammoth list. However, I’ve since learned that building a list with the right people on it is far more profitable than building a huge list. Let me repeat myself. It’s not about building a giant list. A targeted and responsive list can be far more profitable than a big list. The word you want to focus on here is ‘targeted’.
As with blog development, your list development needs to start with a focus on defining your target audience. You then need to get that target audience onto your email subscribers list. Achieve this and you’ll most likely see success. But get this wrong and you won’t.
List Building: Start with your ideal customer
Consider who your ideal customer is. Be specific and determine as much information as you can about them. How old are they? What is their gender? Are they single, married or do they have children? What is their economic status, their profession and where do they live? The less vague you are, the better your results will be.
When I go through this exercise for myself or my clients, I like to start with visualising a single person. This is your avatar and they will represent every person who you want to get onto your list. This will not only provide a guide as to who you want to reach, but it will also give you clarity in how to communicate with them and what to say. You will then use your avatar to write and speak with in every communication.
My avatar is one of my clients. I know what they need to know, I know what stage they are at in the marketing of their business and what they need from me in terms of support – whether it’s in the form of a product, blog post or report.
Where can you find your target audience?
Now that you know exactly who your audience is, you can now move onto the next task more easily. Your task now is to locate your audience. Where do they hang out online? In forums, on social media, in membership sites and reading relevant blogs.
Here’s something to get you started in terms of sites where you may find your potential customers. Your list of places to find your target audience needs to include the following sites:
- Facebook, LinkedIn and Google+ groups
- Social media sites
- Other sites with lists
- Websites and blogs
Once you have put together this list of where you can find your targeted audience, it will prove to be invaluable to you. You now know how to get in front of your audience so that you can drive them to your site and then onto your list. Over the next few blog posts, we will be looking at how to go about that.
Discovering more about who you want on your list will be very insightful. If you don’t you’re your target market and what their issues are, it will be hard to connect with them. It’s well worth taking the time to get to know more about what they are interested in, what they need to solve and the language that they use to communicate. Once you know these facts, it will be far easier to connect and bring them back to your site so that you can work on your list building.
If you want help with identifying your target audience, contact me today. I’ve worked with hundreds of businesses who are looking to strengthen and expand their online presence.