UK Copywriter
skype: ameliachampion

Marketing Essentials: Influence Your Market With Branding

The purpose of branding is to influence what your customer thinks of your business.  It’s how businesses stand apart from each other, and used wisely – it’s how some businesses dominate a crowded marketplace.

A strong image that is used consistently results in customer conversion and retention. Get it just right and it will even sell your products for you.  Effective branding will influence how customer feels about a company – emotions are at the root of nearly all buying decisions.

The fashion and cosmetics industry have many highly influential brands. Think Nike, Tommy Hilfiger, Chanel and Calvin Klein. These brands have been established well so that people can relate to them and they want them in their everyday life.

There are many components of a brand that goes way beyond the logo. It’s the complete image and includes:

  • Pricing
  • Positioning in the market  (top level, mass production, commodity, etc)
  • Categorisation
  • The values of the company (ie speed, customer service, quality, environmental awareness, etc)
  • The name of the company (this can communicate a product line, but it can also tie you into delivering only those products)

 

Why Does a Business Need to Use Branding?

The business world has changed dramatically over the last 20 years. Prior to the web, small businesses didn’t usually venture further than their local region. They were up against a small handful of competitors – but now all businesses can compete in the international marketplace. It’s possible to source services from the other side of the planet and when it comes to technology, India is leading the way.

 

How and When is a Brand Used

Every single touch point with customers is a chance to use the brand to your advantage. Here’s a list of opportunities:

  • Invoicing
  • Advertisements
  • Copywriting
  • Letters
  • Envelopes
  • Business cards
  • The delivery of service
  • Website
  • Customer experience
  • Proposals
  • Signage
  • Business premises

As we touched on earlier, branding isn’t just the logo, it’s the style of doing things, the paper that is used, the images and the values of the business.

Next time around we’ll look at what you need to know about creating a brand that works for your business in the marketplace.

 

 

 

 

 

 

 

14 Comments
  1. Hello Amelia,

    Great information about how and why one should brand themselves online. Great looking site. Looking forward to your posts in the future.

    Ruben a Beltran
    Internet Marketer

    • Thanks for stopping by Ruben 😉 it’s good to connect.

  2. Hi Amelia,

    I posted a comment to say thank you for visiting my blog! I see you have knowledge about IM and that’s great! Remember, take action!

    Regards,
    Bibs

    • Hey Bibs, thanks for stopping by – and yes, Action all the way 😉

  3. Hi Amelia
    Thanks for visiting my blog. You have a great looking site that is professional! You already possessed what is needed to be successful. Let us all persist and take action to make our dreams come true :)!

    Cheers
    Sharon

    • Hey there Sharon, thank you and action, action, action !!! 😉

      thanks for stopping by and ‘see’ you soon.

  4. Hi Amelia,

    Thanks for stopping by my site.
    I see that you are already involved in IM and have some great info on here already.
    Good looking site and will be visiting reguarly to follow your progress.

    Good luck

    Paul

  5. You’re post is very informative. After all, we all want to be recognized for our products and services. When associated with a good reputation, branding can open up many doors and opportunities for greater success.

    By the way, I noticed that you’re also a published author. Writing is also one of my passions.

    Good luck and best wishes,
    Shawn

  6. Hi Amelia,

    Lovely website. I used this theme on a clients site – they loved it – so flexible.

    Here’s to success on the Quickstart Challenge

    regards

    Mark

  7. Hi Amelia,

    Good job! Thanks for sharing this informative post. Keep us posted with you success story.

    All the best,
    Chris

  8. Hey Amelia

    Very nice looking site – I appreciate how you blend your services with the educational content – gives us a good reason to keep coming back and to remember you and your services. Also, here’s to our success with Dean’s quick start challenge and feel free to drop by my site and say HI.

    Andrew

  9. Hi Amelia,
    Nice looking site! In fact my latest product I am just finishing up is all about monetising writing – I hope you get the same nudge from the Quick Start Challenge that I’m getting!

    Cheers,
    Gordon

  10. Hi Amelia,

    I found your site on the QSC blog roll. Wow, you have an established business and reputation already. I’m sure the tips that Dean has provided will been a nice boost to your business. Keep up the great work and best wishes to you and your business.

    Rich

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