Day 11 of 30: Boost Your SEO Score with Formatting

Welcome to Day 11 of the 30 Day On-Site SEO Challenge. Today we’re going to be looking at how you can boost your SEO score with formatting. 

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Applying formatting to your blog posts and online content can improve your SEO search result rankings. Not only does proper formatting help with how the content looks, but it also makes it easier to read, and behind the scenes, it’s also a way to add further search engine optimisation to your content. Let’s explore how you can use it to best effect:

Know the Point of Your Message

Gaining clarity on what your message is will help you to deliver on content. Get clear on what the message is that you want the reader to take away after reading your content, will put you on the right road and make it possible to achieve better results.

Know Who the Message Is For

Once you’ve selected which words will help you to deliver the message, it’s important to think about the audience who will be reading them. Every audience prefers the way that they receive messages, so keep this in mind so that you write your message in a way that will be beneficial to your readers and effective for you.

Know the Keywords You Want to Use

The next step is to get clear on which keywords you’re going to use. These will need to be used in the right positions on your content to get the best results.

Develop an Optimized Title

Using the idea behind the message in addition to your chosen keywords, write your optimised headline before you get started on writing anything else. Writing this headline will remind you of the constraints of the content topic.

Create an Outline for Your Post

Now you have your headline, have added your keywords and are clear on what you want the topic of your content to be, it’s time to create an outline. This should compromise bulleted points that are relevant keywords. Each point is then used as a subheading for the content.

Use Paragraphs, Bolding, Italics

As you write the content, apply heading tags, italics, bolding and other methods to emphasise the most important points of your article. By doing this, you’re also making it easier to read the writing.

Create Structure with Headings

By using the H1, H2, H3 and H4 tags, you can then signify the beginning of each new paragraph. The tags can be used to embolden the title of the paragraphs. By creating chunky content, it’s far easier to read and you’re providing the search engines with extra information about you’re your content includes. Search engines such as Google can find keywords and use them to rank your content.

Create Subheadings & Bullet Points

As you work through the development of the structure of your post, you can use bullet points to help the content be easy to read. It will also look far better when it’s spaced out well, and be transformed into content that is scannable for your readers.

Link to Your Other Relevant Content

Another great way to improve the SEO of any content is to include links to other content that may be interesting or helpful. This helps search engines understand that you’re an authority on this topic.

Link to Resources

When you link through to resources such as scholarly and authoritative information, the search engines value it more than other information. By adding links through to scholarly sources to prove your point, it will boost the authority of your content.

In summary, anything that you add to a list, with headings, bolding, italics etc that makes your content easier to read will help boost your SEO. It’s not only easier for humans to read, but the search engines will have a much clearer understanding of the content you’ve provided and will be able to use this information better to give you an improved ranking.

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