17. Using Social Signals to Help SEO

Did you know that you can improve your rankings by using social signals to help SEO?

Welcome to Day 17 of the 30 Day On-Site SEO Challenge. Today we explore how using social signals to help SEO can improve your traffic.

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Social signals tell the search engines that you’re active on the social media platforms and what the response is to your shares. How many people like it, follow you, share your content and engage. Increasing the social signals for the search results will help your search engine results.

If you’ve got social signals and social proof that your content is popular, there are many benefits. For example, you may experience an increase in traffic as your links are built back to your content. Your domain authority can increase, and your audience will learn more about you, which will increase their trust in you. If you have 6000 follower

s on your page, people will feel more inclined to like you and trust you.

Here’s how you can increase your social signals:

Set Up Easy Share Buttons

Make it easy for people to share by adding social share buttons your website and blog. Add the call to action ‘don’t forget to share’ will encourage more engagement.

Ask People to Like, Follow, & Share

Again, calls to action can help with encouraging people to engage with you. Ask for a like, a share and a follow when it’s appropriate to do so.

Cross Promote

Promote your different social media channels to the other social media channels. Then promote your blog on social media and your social media on your blog. Promote your social media and your blog in your email marketing. Cross promoting in all the channels you have available to you will help to boost your social signals and increase social proof for more followers.

Optimize Your Profiles

Your profiles can be found by more people if you use keywords. It will also signal to the search engines that you are a specialist in your field.

Optimize Pages, Posts, & Titles

Add keywords to your posts, pages and titles. Optimise pages and descriptions to help get more shares.

Add a CTA to All Posts

Add calls to action to remind your followers what you want them to do. Whether it’s to follow, share or to like or to buy.

Use More Images on Social Media

How does it work to focus on using images on social media? They perform the best, and they will help to bring in more followers. You can use them to communicate with your audience and collect more likes, shares and comments.

Focus on leaving no stone unturned. Use your keywords to optimise all that you can. Use the keywords that your audience uses. Add them to titles, descriptions, heading and create the content that your audience loves. Then cross promote that content and ask for follows. This will get your message out there and increase your social signals.

Using social signals to help SEO pays off, and it shouldn’t cost you a lot more in time if you do it right. Here’s more information about increasing social signals.

Further information about how to improve your SEO for more traffic:

Helpful WordPress Plugins for SEO

Adding SEO to Images for Better Search Results

The Benefits of Interlinking Your Sites Content for SEO

Day 16 of 30 SEO: 12 Steps to Increase Domain Authority