Despite most bloggers knowing exactly how important building email lists is as part of an effective online marketing strategy, there are still many blogs out there that don’t have one.
Many bloggers feel uncomfortable with adding a mailing list. They either feel a bit shy about putting themselves out there or they think it will be a lot of pressure to create enough content to feed to the list
I know where you’re coming from with this. But building an email list is so important to the success of any online business. It’s what you’ll use to communicate with your clients and prospects. It’s also what you’ll use to create partnerships with other complementary businesses and it should be part of your media package to offer to advertisers for monetisation of your blog site.
Even if you don’t want to go so far as monetising, you should have a list so that you can share news with your consumers and tell them about any new products or services that you have.
In this post, I’m going to help you overcome any shyness you may be feeling and point you in the right direction of some excellent tools that will help you make great progress with establishing and maintaining your list.
Why don’t people want to build an email list?
As I alluded to above, this is partly down to the fact that there’s a lot of work involved in setting it up and then making the best use of it by sending out regular emails. There’s also another fact that many people feel uncomfortable with building a mailing list and may even be apologetic about it. Let’s have a look at this a little bit closer.
Why are people too shy to ask for email addresses?
Included in the many reasons why people are shy about mailing lists is the having to ask for email addresses. They may feel that they’re encroaching on people’s privacy with it. They may also feel like a spammer when they send out emails to the subscribers. The majority of us get some sort of spam sent to us and we all pretty much hate it. So why would we want to put anybody else through it?
There’s no Need to Be Shy
However, what I’ve learned over my time in the online marketing industry is that we shouldn’t be shy about asking for email addresses.
For one – when you ask for somebody’s email address, you’re asking permission from them to be able to access it. They don’t have to give it to you. If they don’t’ want to give it to you, they won’t and there’s no harm done. Most of the very successful bloggers ask for email addresses and this makes it pretty much expected of you. You won’t look professional for not having one, but you will look more professional for having one.
Secondly, you won’t be spamming anybody. If the emails that you send are of excellent quality and contain value, then nobody is going to begrudge you finding a way into their inbox.
Thirdly, the shyness needs to go as this is a business that you’re running. If you feel too shy to push yourself forward, then it’s going to be hard to get anywhere in marketing and it could well affect your success potential. If you don’t’ take yourself seriously, then you cannot expect anybody else to be able to.
Now that I’ve given you a good telling off, let’s look at some of the tools you’re going to need to look at to craft your email marketing strategy.
Important Tools for Building eMail Lists
These days there are many tools online that will help you with building email lists. Once you’ve got your list up and running, there are many ways that you can use it. Not only will it help you to build trust and credibility with your subscribers, but you can monetise it. You can sell your own products, sell other people’s products as an affiliate or even sell advertising space to your business partners.
Email collection is now considered to be an essential part of any effective online marketing strategy.
This is actually very good news for all of us as it means that there are more tools available that will help us to manage and develop our lists. Here are some of the top tools currently available:
The power of landing pages is that they lead a visitor through the page towards your goal. This might be a sale or it could be just to capture an email address. LeadPages are very popular for bloggers who are looking to develop very professional looking landing pages, so be sure to check them out.
WP Tactical Popup/ Sumo Me List Builder
You may also want to make use of a pop-up box on your page. This can encourage users to give you their email address. You can offer a free report, a checklist or ebook as an incentive. WP Tactical Popup is easy to use as it’s a WordPress plugin. It also has some great reviews from users. Sumo Me is another option for a popup box, it offers more features than the WP Tactical Popup.
Although you won’t find a lot of fancy design features in AWeber, it’s very good at providing attractive opt-in forms and for managing your contacts. In addition, you’ll gain access to stats such as open rates, clicks, etc.
The power of ConvertKit as a list management and bulk email tool is that it makes it easy to segment your subscribers. This makes it possible for you to ensure they receive the most relevant email content for them. To give you an example of how it can be used, I have subscribers from my LinkedIn profile writing service, others who are readers of my blog and others who are longtime clients. ConvertKit makes it possible for me to subdivide them so that I can send them content that is in alignment of where they are in their marketing and business growth.
Having access to Google Analytics is essential for every webmaster and blogger. If you’re not already using it, then you should be. It provides information on how many web visitors you’re getting, where they’re coming from, what they’re looking at on your site. You can then use it to create a ‘goal’ on your site and to then perform tests to see whether what you want to achieve in terms of a sign-up rate is really happening for you.
Believe me, those businesses who have an online presence, but are not building an email list are missing a trick. Without it, there’s a lot of opportunity that’s not being made the best of. If you’re happy with how your business is running, then perhaps you don’t need one, but if you want to create a system that brings you more clients, then an email list is the right way to go.
Your first step is to go and find out more about those tools I have shared above so that you can set up your system. If you need any help, drop me a line.
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