I’ve recently started to blog again on my own site, and it’s come to my attention that my site doesn’t have an Alexa ranking.
After many years of pretty much ignoring my own website, whilst I focused on other people’s marketing of their businesses, I’ve decided to return to my own site. I’ve recently been writing blog posts and adding them to my small collection.
Back in the day, even though I didn’t have many blog posts up, I performed relatively well on Alexa. I was at around the 3 million mark. Considering, I had only around 10 blog posts up this ranking was pretty good.
More recently I had a check to see where I was listed now. To my shame, I have dropped out of the ranking. The strange thing is, I was in the ranking until I started to blog regularly again. I have no idea how this happened.
In my naivety, I believe that perhaps I was still listed in error. The Alexa people visited my site and noticed how horribly out of date and underpopulated it was and then removed me from their list.
So the point is, I am out of their ranking list now entirely. So I’m going to take action to get myself back on that Alexa ranking list, by hook or by crook.
Here’s what I am going to do
First off, I’ve done some research. I know that by blogging consistently and by posting my blogs into social media, I’m quite likely to regain some kind of a position.
When it comes to getting back into the higher ranks, or at least 3m until I can improve matters, there’s a bit more to do.
After all, I cannot advise people on their blog sites without having some form of credibility myself!!!
Some people say that it doesn’t really matter where you rank on Alexa, but I do prefer to be somewhere on there as a measurement. Then at least I know what I’m doing is making a difference and it’s a form of measurement.
Download LinkedIn Fast Start Guide
Download now. Everything you need to know to get set up for success on LinkedIn and fast.
You'll also automatically be subscribed to my Busy Biz Owner's newsletter which is full of tips on how to grow your biz with less marketing stress.
What can I do to improve my Alexa ranking?
Here’s what I have discovered in my quest to ensure that I’m back up there with the best of them, pronto!
- Install the Alexa Toolbar. Without this, I won’t know exactly where I rank. It also has an extra use in that it will help to register my own visits to my website, which will increase the overall numbers of traffic visiting. This goes into helping the ranking. However, Alexa will only reward one point for each unique IP address. In addition, the Toolbar comes with a pop up blocker. It also displays information about other websites as you browse. There is also another Firefox add on tool that is useful and that is the SearchStatus addon.
- Another tool is the Alexa Redirect. This can be implemented to record a hit at Alexa by doing a redirect when visitors come to your site. Usually they would need to have the Alexa Toolbar on their browser, but not so with this tool.
- Consistent blogging with useful content. The quality of content is very important. Google have refined their algorithms to seek out useful content and it’s what will perform the best. When you post information that readers could consider to be valuable, you will be rewarded by those who link to you. The search engines will also be alerted to your fresh content and so your overall rankings will improve. In addition, if you add valuable content, you’re more likely to be admitted into sites such as Reddit, StumbleUpon, Digg and other popular social bookmark sites. In summary, I will keep posting valuable content regularly, and this will lead to moe visitors and therefore an improved Alexa ranking. I am currently posting on a daily basis.
- An Alexa account. There are other things you can do to improve your Alexa ranking as listed on QuickSprout, but I’m not going to get into all of that. One of them is to have an Alexa account and the other is to pay somebody to improve it for you. The post I’ve linked to at QuickSprout is actually only from last year, but I see Alexa have already doubled their prices in terms of having an account with them. I hope they’re not going to start dominating search and holding us to ransom.With regards to the Alexa accounts, the smallest one starts at US$19.99. There are many things to pay out for on a blog if you want to apply a large budget to it. This for me, is not one of them. I just want to get listed in the Alexa ranking, I don’t want to get into this to the nth degree. When I used Alexa years ago – there was also a free account option.
One of the reasons why I should try to get a ranking in the longer-term is because some online businesses will use Alexa to determine whether my website is worth them doing business with. The Alexa ranking will demonstrate to them where I stand in the overall rankings of websites. Although I want to be listed, at this point in time, I am not too worried about my exact position, so won’t be paying out for an Alexa account or any other Alexa services to ensure that I perform well.
Something strange on my Alexa Toolbar download
However, something strange has happened too. When I check my ranking using the Alexa Toolbar, I see that there is another site listed on it when I’m on my site. I have written to this company as it’s making me suspect that they have done something a little strange to one of their files and it’s influenced my computer. I will update this page to let you know what they say.
I am going to keep blogging consistently and using my keywords in my blogs. I will update this blog post when I have made some headway with attaining some Alexa ranking. As I said, currently my site doesn’t have an alexa ranking at all, but I would like it to.
If you have a website and you’re not in the ranking, do you have a plan do something about it?
Stay in Touch
Subscribe to receive occasional emails with encouragement, shortcuts to effective marketing and the option to access my 30-day challenges.
OPTIONAL EXTRA: Receive a FREE email course on how to make over your morning for the ultimate daily productivity.