• Establish a position of authority for your business. This can promote your brand and build credibility and trust. Buyers can pay more as they know you know what you're doing.
• Build a bigger mailing list. In exchange for access to your white paper, people will subscribe to your mailing list. Having more qualified leads on your list gives you more people to sell to.
• Increase buyer engagement. Being online is enough to distract buyers, but downloading your white paper and reading it can give your prospects focus on what is possible using your solution.
do you need a healthy mailing list for a more consistent stream of prospective clients?
Education. Whether it's potential customers, your sales force, channel partners or the media - the whitepaper is the king of educational content.
Influence. Whitepapers make it possible to influence a selection committee, and build authority.
The competition. Keep up with them and overtake them with exceptional content.
Put awesome benefit #1 here. Cupcake ipsum dolor sit amet. Soufflé macaroon wafer sweet roll soufflé
Build a healthy mailing list. Your prospects will happily give you their email address for future communications.
Credibility. Demonstration that you know what you're talking about. You have the expertise and experience worthy of professional respect.
Gather more sales leads. When people sign up to read your whitepaper, you know that they are further along in their buying journey.
a well written whitepaper that provides valuable information to your audience can mean these benefits
a whitepaper package written by a professional copywriter with interviews, revisions, proofreading, graphic design and optional add ons
Whitepaper Package
- Peter, Farnborough
Thanks for your help with this Amelia; fantastic quality as per usual and looking forward to working with you again.
Again, fantastic :) I'll be back with more work soon
- Tracy D, London
Fantastic communication and a high quality case study produced. Will definitely use again.
Another great case study from amelia
Although most copy is produced is right first time, 2 x revisions included plus professional proofreading.
revision & proofing
Your white paper will be between 2000 and 2500 words, addresses all concerns and graphically designed.
white paper
A detailed overview on what the white paper will contain. This will confirm that we're on the right track.
outline
The interviews will be recorded and transcribed so you can reuse for other marketing content.
record and transcribe
Subject matter expert interviews to draw out the most vital data and information that gives you the authority and credibility.
sme interviews
A 45 minute white paper strategy session including discussion on how to get the best from your white paper.
strategy session
What's Included:
Fifteen years in the technology business (IBM, software house and big pharma) followed by fifteen years as a marketer with a focus on copywriting means I know how to compose a convincing whitepaper with strong arguments.
a background in technology and marketing combined
Hi! I'm Amelia !
- Jon P, Bath
Good communication and cares about the detail and delivery of her work.
Amelia is great to work with
- Laurence N., Steeton
Took the brief and ran with it, created some great content!
Great work.
You're not that bothered about getting new clients and have no interest in gaining new leads.
You don't really care what people think of your business or your offerings. You're doing fine already.
You don't want to put all this info out there as you find it will make you too busy.
You want to provide your audience with facts and data to help them to make an informed decision to make a purchase.
You want to prove that your business is forward thinking and progressive in addition to possessing some of the best expertise out there.
To provide the level of detail required for you to be on your customers' shortlist.
This is NOT for you if:
This is for you if:
If you are selling a high ticket service or product, then investing in having a whitepaper written for you can be a good investment. You may need to make a sale or two to pay for it, but any other sales you make will be your profit. Besides, promoting your business as an authority in the industry can be a priceless benefit and who knows which opportunities will present themselves next to the company.
Write a question here to address any potential objections
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Write a question here to address any potential objections
3. Here's where you write the answer to the question. Cotton candy toffee bonbon tiramisu biscuit topping toffee donut. Macaroon dragée biscuit. Sesame snaps cookie cupcake. Chupa chups wafer lemon drops toffee toffee chocolate cake pudding dragée. Marzipan brownie cookie jelly sweet roll. cookie jelly sweet roll.
Write a question here to address any potential objections
4. Here's where you write the answer to the question. Cotton candy toffee bonbon tiramisu biscuit topping toffee donut. Macaroon dragée biscuit. Sesame snaps cookie cupcake. Chupa chups wafer lemon drops toffee toffee chocolate cake pudding dragée. Marzipan brownie cookie jelly sweet roll. cookie jelly sweet roll.
Write a question here to address any potential objections
- Bilal, London
Amelia is extremely patient and very efficient! Couldn't recommend her enough
very easy to work with
- Mohammad, Dubai
Pleasure to work with, always delivers what is promised.
extremely professional
