If you’re running a small business that is a brick-and-mortar style business, as opposed to an online store, your business will still benefit from having a blog.

There are many reasons your business needs a blog. A blog is an essential addition to every website, regardless of industry. In addition to the standard fare of a home page, product pages, and other information, your site should also provide a blog or other frequently updated area where users may ask questions and comments.

When you update your blog often, it gives your visitors something new to read on your site and makes them more likely to come back. People will stick around your site because of your blog. Google rewards sites that consistently add new material with a higher page rank. Sharing the depth of your knowledge will also help to prove that you’re an authority in your field and can be relied upon for quality answers.

The only bad thing is that keeping a consistent posting schedule takes time and work. But if you take a methodical approach, blogging may become a breeze.

What to Write About on Your Blog

Your blog posts should focus on providing useful information and answers to questions that your target audience has. Your connection with them will strengthen if you can provide advice that will assist them in resolving issues. As the go-to source of knowledge in your field, your site will naturally attract customers and boost your revenue.
Make a profile of your ideal client first. To better understand your audience, be sure to include demographic details. Pay attention to the issues and concerns people have. Keep this reader in mind while you craft your article.

Where to Get Ideas for Your Blog

Just getting your thoughts down on paper is just the beginning. Maintaining a blog requires a constant supply of interesting things to write about.

Get your thoughts down on paper so you may add to them as you think of them and return to them when you’re ready to write. The first step is to think about items like:

• Questions that you’re asked regularly
• How you’ve previously helped others
• Introduction to your specialty and field
• Topics that you could speak about in great length

Now that you know who your target audience is, think about what they would want to know.

Locate Idea Sources

It’s important to find some excellent sites to look for ideas to add to your list, since you’ll need to collect additional ideas as you go along. Idea-generating is facilitated by question-and-answer websites such as Quora. Social media, internet forums, blog comments, and the sites of your rivals are other good locations to explore for inspiration. See what others are asking and talking about in these venues. Try to find issues that you can comment on.
After locating useful resources, save them as bookmarks and return to them whenever inspiration is needed.

Tips on Writing Great Blog Posts

• • Use a friendly, conversational tone, as if you were chatting with a colleague, and stay away from specialized terminology.
  • You don’t need to be a fantastic writer, but you should check for and correct any spelling problems, grammatical errors, and typos.
  • One picture per blog post is required. Pictures make the post more interesting to look at.
  • Huge blocks of text should be avoided. Make your content easier to skim by using subheadings and spacing out the paragraphs.

Your website’s traffic and conversion rates will increase rapidly if you get into a regular schedule of writing and uploading to your blog.

In summary, every business needs a blog and the benefits of having one are many such as increased traffic, elevated credibility and the direct benefit to your customers of having your support available 24/7.