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I'm Amelia and I help businesses to grow through practical simple marketing that works.
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Developing a personal brand requires you to publish a constant stream of content. This content will help to showcase your value, provide solutions to the challenges of your audience and also give you a tool to help you to gain exposure. The ideal way to do this is through a blog.
With regular blog posts, you can demonstrate your expertise to the world. Each post shows that you know about your topic and you have unique solutions to offer. Your blog will transform into a treasure trove of helpful information, and this will make you the go-to person for your market niche.
The most powerful way to go about developing a personal brand is to share your unique solutions to the problems of your audience. Each post can target a different problem, and you can solve it. You can share hacks that you’ve found to work for yourself or for others.
Look for your audience online and discover which questions they are asking and what their challenges are. Convert that into a list, and you have a great source of ideas for your blog posts.
The good thing about blog posts is that you can choose to use them as a form of social media. Switch the comments on, and people can interact with you. You can respond, and you can also follow the blogs of your readers. To encourage interaction, ask questions, start challenges, solicit ideas or even run surveys in your posts.
Another benefit of blogging is that you can get to know more about your audience. Through engagement, you can discover more about their challenges and preferences.
Find out what you need to know to get a steady stream of clients, recognition and prestige in addition to greater credibility. For the one-person business who wants better results.
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By connecting with your audience in such a personal way, your personal branding can further benefit. It’s a place where you can tell your story. Although your primary focus should be on helping your readers, you can share little anecdotes from your own personal angle. This helps to create a bond with your readers and brings out the human side of your brand.
Being the sole owner of a blog is very advantageous. You have control over the content, the distribution and your access to it. You won’t get blocked or removed from it. Although using social media platforms such as LinkedIn, Facebook, Instagram are all good for exposure your blog can be your home base.
As you can publish content on a regular basis, you will please the search engines. They are always on the hunt for fresh content. By adding a blog to your website, you will help the rest of your site’s SEO.
Take a seat for a moment and write down some blog post ideas. Then get writing. Once you are into the steady routine of posting, you’ll find that you gain more audience engagement, and this will help to build your personal brand.
Do you want to know more about developing your personal brand through blogging? Check out my course where you can find this and other strategies, and learn the A to Z of creating a personal brand that works for your business. You can find it here.
Find out what you need to know to get a steady stream of clients, recognition and prestige in addition to greater credibility. For the one-person business who wants better results.
Download now for more sales.
You'll also automatically be subscribed to my Busy Biz Owner's newsletter which is full of tips on how to grow your biz with less marketing stress.
Success! Now check your email to confirm your subscription.
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For tips and updates follow me on Insta @ameliacopywriter
I'm from the corporate marketing world, and am sharing my skills to help small businesses grow.
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