Getting found with LinkedIn search can turn your fortunes around. LinkedIn a goldmine of opportunity, contacts and potential profits. Here are a few ways that will help you get discovered more easily.
To get started with a LinkedIn account, you just need an email address. Whether you opt to set up a personal page or a company one, it’s a place to communicate that you’re an expert in what you do and a useful contact to make.
Build up your page
Whether you have a personal or company page, the first step is to fill in as many details as possible. Doing so will not only increase your chances of getting found with LinkedIn search, but it also gives people more understanding of what you offer.
Start with a logo or a professional looking headshot image of yourself, and a cover image that helps convey who you are and what niche or industry you are working in. Studies have shown that profiles with images are 6 to 14 times more likely to be paid attention to than those that do not.
Add a Great Headline Description
Your headline should tell people who you are, what you do and why you are worth paying attention to in a factual way. Fill it with keywords that you think people interested in your niche or industry are likely to use when searching for people like you, or the kinds of products and services your company sells.
Add a great profile summary
This is an opportunity to communicate who you are with an overview of what you’re capable of doing and any impressive stats on what you’ve done. Add keywords, details and skills you wish to be known for.
Add Your Work Experience, Most Recent First
On an individual page, start putting in your work experience, so you can start networking with past and present colleagues.
Link to Your Website, and Vice Versa
Make it easy for people to find you by linking to your site or blog. Then, create a Share button so people at your site can share your content on LinkedIn. Also, create a Follow button so they can find your new content easily.
Start connecting with All Colleagues
Connect with colleagues and ask them to follow the company page. In this way, they can like, comment, share, and expand your brand’s reach, making your content searchable to a wider and wider circle of contacts. The more people you’re connected to, the better your search results will be.
Create, Publish and Share Content
Once you have your page set up and have started to connect, you can create, publish and share content related to your niche that is highly viral (that is, of great interest to your niche and likely to be shared).
Like what you post in Facebook, posts should be links, news, content from your site and opinions. Using updates, short videos and images can all help with getting found with LinkedIn search.
Owned by LinkedIn, this SlideShare is the biggest and most influential website for sharing PowerPoint presentations. Using SlideShare puts you into position to be found on both sites and if you share your content from SlideShare, you will boost your chances of being found in a search. It will also encourage people to spend more time on your page.
Sponsored content can raise awareness of your brand, make it possible to connect with prospects and increase your number of followers.
If you need help setting up your LinkedIn profile, I can do it for you. If you want more tips for getting found with LinkedIn search, I’ll be sharing more on the blog.
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