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I'm Amelia and I help businesses to grow through practical simple marketing that works.
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No doubt you have heard of content marketing if you maintain a website or blog. It’s a hot term that promises to solve all your marketing woes. ‘Content marketing’ is a term that puzzles many people.
First, we should define content marketing and examine why it’s crucial to your online business’s success. Beforehand, know that it makes no difference if your business is virtual or brick-and-mortar. People rely on the internet more than any other source to learn about or locate you. Advertising through the yellow pages, fliers, or the local paper is now obsolete. If you want to be easily discoverable, having plenty of information to advertise and sell for you is essential.
There are several file types to use to distribute the material on the web. Present information in various formats, including text, audio, video, and visuals like pictures and infographics. All of these are valuable aspects to use in your larger marketing plan. The term “content marketing” refers to the practise of promoting one’s website, your products and services via the distribution of informative and instructional pieces of content.
Your goal is to help others to come across your information, consume it (in whatever form it may be presented), and gain knowledge from it. It’s a great way to introduce yourself and start a conversation, which will go a long way toward establishing trust and a rapport that will encourage them to work with you.
The goal of every kind of marketing is to make potential customers see your product or service. That implies you aren’t limiting yourself to only using content marketing on your blog or website. You can also use social media. Sites such as Facebook, Twitter and LinkedIn allow you to post updates, tweets and articles to get the word out. Or you can even upload video lectures to YouTube.
However, to get discovered not just on Google, but also on lesser-known sites like Pinterest and, of course, YouTube (which is currently the number two search platform), you’ll need to create content with relevant keywords.
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I'm from the corporate marketing world, and am sharing my skills to help small businesses grow.
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